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When hard work stops working, pivot to a new way to win.
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Dmitri is the founder of Lenscoding, helping high performers break free from pressure and unlock their next level of momentum, impact, and success. Through his coaching, membership programs, and upcoming book When Hard Work Stops Working, he helps entrepreneurs and leaders reignite their ambition, remove the stress of overachievement, and create a business they love - without the burnout. His approach blends cutting-edge performance psychology, timeless wisdom, and actionable strategies to help high achievers operate at their peak effortlessly.